When you give the gift of jewelry, you’re guaranteed to make someone happy—the perfect ring, a necklace that matches her style, that bracelet she hasn’t taken off since she opened it. There’s one thing you need to know to keep that jewelry beautiful: the sparkle doesn’t maintain itself.

If you’re the one who’s giving the jewelry, adding Flitz jewelry cleaner to the gift is the move of someone who knows what he’s doing. Nothing says, “I gave this a lot of thought,” like giving the shine and the gear to keep it sparkling.

The Reason Jewelry Gets Dull

Think of jewelry like any other shiny, but sensitive object in your life—that motorcycle chrome job or your “stainless” steel appliances. They look incredible on day one, but daily life steals that shine, grime builds up, and they lose their luster.

Jewelry is particularly susceptible to dulling because it sees a lot of action. Lotion, soap scum, sweat, water minerals, and skin oils can pile up on the surface and eventually, even the brightest diamond starts to look like it’s been through a sandstorm.

Think of everything your hands touch in a day. Now imagine all that gunk compacted into a thin film on the underside of a ring. The same thing goes for chains, earrings, bracelets, and anything else with texture, engraving, prongs, facets, curves, or stones. Grime loves to hide in those little nooks.

Cosmetics can compound the issue, too. Hairspray, makeup, and frequent touching all play a role in aging jewelry quicker than we’d like. Fortunately, you can easily clean jewelry at home with products that actually work. Your jewelry will look as good after 6 months or 6 years of wear. You don’t have to ship it back to the jeweler or spend a fortune either.

With the right jewelry cleaner and a few minutes of maintenance, your jewelry will look better than the day it came out of the box.

Flitz Precious Metals Jewelry Polish for Gold, Silver, Platinum & Everyday Metals

If you’re looking for the best at-home jewelry cleaner, designed for the metals you wear the most, Flitz Precious Metals Jewelry Polishing Crème is the answer. It's perfect for gold, silver, platinum, brass, and copper.

This jewelry polish works fast, wipes clean, and doesn’t require aggressive scrubbing that other cleaners demand. It’s the zero-drama option for getting back the shine and sparkle. 

Using Flitz jewelry cleaner couldn't be easier. You take a dry cloth, dab on a small bit of the polishing cream and work it over the surface. Don't let the polish dry while you're applying—keep rubbing, and you'll lift away oxidation, tarnish, fingerprints, and cloudy gunk in just seconds. From there, you buff with a clean microfiber cloth, and like magic, you get that brand new shine back!

It's the difference between dull gold and “Wow, did you just buy that?”

If you’re giving jewelry to someone, they’ll want to show it off. Slipping a tube of jewelry polish into the gift box says that you care enough to keep the gift looking amazing forever.

Flitz Gets Back Your Diamond Sparkle

When a diamond is new, it catches everyone’s eye. Diamonds reflect light and create a sparkle. Those sparkles only look dim because they get dirty. Skin oils, lotion, soap, and grime sit behind the stone, blocking the light that makes diamonds do their thing.

A diamond should sparkle like it’s trying to signal a passing aircraft, not just sit there looking tired. The shine is the whole point. The simplest, safest way to keep your diamond’s luster is the Flitz Diamond & Gemstone Cleaner Dip Jar.

It’s like a little spa day for diamonds. You open the jar, lower the jewelry in, and let it sit for a bit. Swish, rinse, and let it air-dry to shimmering perfection. There are no harsh chemicals, fumes, or scrubbing with a toothbrush that might bend prongs and loosen settings (no one wants to lose a gemstone)!

Flitz gemstone cleaner is fast enough that you can clean your ring while you wait for your coffee to brew. Once you see the difference, you'll fall in love with the piece all over again.

If you’re the gift-giver, consider pairing a new diamond or gemstone piece with the Flitz Diamond & Gemstone Cleaner Dip Jar. It shows them that sparkle matters and you understand that maintenance is part of the magic. Note that this jewelry cleaner is also safe to use on pearls!

Cleaning Beautiful (and Delicate) Pearls and Gemstones with Flitz Jewelry Cleaner

First, let's start with a word on pearls. Pearls are timeless, beautiful, classic…and very sensitive. They don't like heat, chemicals, abrasion, or being soaked. They need to be treated gently,

The proper method for cleaning pearls is a “less is more” approach. Wipe them with a soft microfiber cloth dampened with mild, warm, soapy water. Don't soak them. Lay them on a flat cloth afterward to dry.

Keep pearls looking great by putting them on last (after hairspray, perfume, and other cosmetics). Store them in their proper container when you take them off.

If you’re giving or receiving pearls as a gift, the right cleaning cloth is crucial. Pearls stay beautiful when they're handled gently and properly. Flitz microfiber cloths are perfect for delicate cleanup.

What about precious and semi-precious stones? Emeralds, turquoise, opal, amber, onyx? These stones need a gentle touch. Clean them up with warm water and a few drops of mild liquid soap. They just need a quick dip and a light rinse. Reach for your microfiber cloth to dry. Need a little more shine power? The Flitz Diamond and Gemstone Cleaner Dip Jar is a safe option.

Most of these precious and semi-precious stones are set in real gold, silver, and platinum. For the settings, Flitz Precious Metals Polish works beautifully. Shine up the metal, keeping the Polish away from the stone, if the stone is porous. You’ll keep those everyday pieces looking their best (even if they’re worn all the time).

When it comes to cleaning pearls, gems, and delicate jewelry, microfiber is the real secret. If you've been buffing jewelry with paper towels, T-shirts, or bathroom hand towels, you're actually scratching the metal.

Microfiber doesn't leave streaks. It dries quickly, and it grabs residue instead of smearing it around on the surface. The Flitz microfiber cloth dries in about a third of the time of ordinary towels. It doesn’t stay damp for hours, so it doesn’t get that smelly “dishrag” funk that other cloths do.

Every professional jeweler and cleaner relies on microfiber. Cleaning should always end with a simple microfiber buff. Think of it as the secret weapon for shine. So yes, a microfiber cloth is a thoughtful add-on gift with jewelry. The cloths are inexpensive, but really show that you're extra considerate.

The Ultrasonic Upgrade for Sparkling Clean Jewelry at Home

If you're the type of person who sees a problem and thinks, "I bet there's a machine for that," there is—an ultrasonic jewelry cleaner.

These cleaners use vibration and tiny bubbles to remove tiny particles of grime and gunk from places you can't even see. It's an incredibly effective way to clean jewelry, but only if you use it with the right cleaner.

A lot of folks try to use ultrasonic machines with dish soap or random chemicals in the tank, but that’s not doing your jewelry any favors. In fact, it could ruin certain pieces. Ultrasonic machines need a cleaner that’s formulated specifically for delicate metals and precious stones.

Flitz made the Ultrasonic Jewelry Cleaner Concentrate to keep your jewelry safe in the machine. Our cleaner is strong enough to deep-clean beautiful, intricate pieces but gentle enough not to strip finishes or leave behind a film. Add a small amount of the ultrasonic cleaner to warm water, run a cycle, rinse, and dry. You'll pull out shiny, like-new pieces from your ultrasonic machine.

If you already have an ultrasonic cleaner or you’re a person who loves gadgets, this may be the at-home jewelry cleaning method for you. Pair your cleaner with the Flitz Ultrasonic Concentrate to keep your machine and your jewelry like new.

Flitz Jewelry Care Kit for All-in-One Cleaning

If the goal is to give someone jewelry and set them up for long-term shine, the Flitz Jewelry Care Kit is peak practicality. In the kit, you'll get the polishing crème, the microfiber cloth, and the tools to detail those intricate details.

A Jewelry Care Kit tells the recipient, I didn’t just buy you something pretty—I bought you something that’s meant to last.

Jewelry doesn’t need constant attention. It just needs the right attention to stay like-new. Everyday pieces like wedding bands and rings should be cleaned weekly. Necklaces and bracelets every few weeks. Earrings get cleaned whenever they look dull. Wipe pearls after each wear.

Don’t think of it as maintenance. Think of it as preservation that keeps the beautiful jewelry looking exactly the way it did from the moment she opened the box.

Whether you just gave a meaningful piece of jewelry or you're now the one wearing it, keeping it clean makes a world of difference. A dull ring is "fine." A clean ring looks like new and can be a real show-stopper.

With Flitz jewelry cleaning products, the process is simple—no fussy directions, weird chemicals, or mystery ingredients. You get products that work on precious metals, stones, and surfaces to look their best. (Note: for costume jewelry or plated pieces, it's best just to wipe them with a damp microfiber cloth.)

Flitz keeps your heirloom pieces heirloom-worthy. So, if your goal is to keep that new-gift shine and sparkle alive for years, rely on Flitz to keep it bright and shiny.