Flitz International began in 1977 as a family-run company. President Ulrich Jentzsch, along with his father, mother, and wife Karen started the company with a vision to create premium metal polishing products that were high-performance and eco-safe.
For the first three years, Flitz was only sold at retail shows. There was a lot of time spent on the road demonstrating the product. That face-to-face interaction with customers and the bond it builds is something the company still employs today. Not long after, we began making our products available to other businesses through manufacturer representatives, opening the door to retail sales and driving consumer awareness.
Today, while the bulk of our sales are still business to business, we’re gratified that our retail division is enjoying significant growth as we expand our messaging through traditional and new media channels. At our core we are still very much a company that loves to demonstrate our product to ensure that consumers receive the best possible value from their purchase. Our thousands of five-star reviews are a crystal clear indication that our customers agree.
Flitz is still family run out of our facility in America’s heartland in Waterford, Wisconsin. In fact, you’re still likely to see Ulrich’s father Peter, a spry octogenarian, in the office almost every day! Flitz is very much an American small business success story with some employees having been with the company for over 30 years.
We’ve grown to serve several major market channels, including Auto, Marine, Household, Plumbing, Commercial Cleaning, Aviation and more. You’ll find Flitz products everywhere from toolboxes and workbenches to firehouses and Coast Guard stations across the country. We’re proud to be have been specified by the US Government for use on military aircraft and for use in the delicate restoration of historic American buildings.
Our product line has grown to include the latest state-of-the-art hydrophobic nano-ceramic technologies. And while our flagship product, Flitz Paste Polish, is still without peer, our quest to provide ever better solutions for cleaning, polishing and protecting will never end.
Don’t just polish it! Flitz it!